Together these policies elevate and promote the needs of seniors above all else in discussions about reverse mortgages and clearly define standards for ethical advertising
, marketing and interacting with seniors.
These rules should protect things such as physical and intellectual property rights and privacy and ensure trustworthy digital transactions and ethical advertising
This review examines web sites of New Zealand physiotherapy services against set completeness criteria and current ethical advertising
guidelines produced by the New Zealand Society of Physiotherapists (NZSP).
c) inform readers about ethical advertising
in relation to marketing and merchandising practices, and (d) discuss the socialization of people to be global citizens rather than global consumers.
The combination of such thoughtful public service messages with ethical advertising
will go a long way towards turining public attitudes around.