edutainment

(redirected from Entertainment-education)
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Related to Entertainment-education: edutainment, EE5
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Words related to edutainment

entertainment that is intended to be educational

References in periodicals archive ?
As a communication strategy, entertainment-education holds promise not just for the hundreds of millions of students in the world's classrooms, but for the billions of audience members who each day tune in their radio sets, rev-up their stereos, and flip open a comic book.
But, as long as the promoted behavior is positive, the entertainment-education strategy is good for both the viewers and commercial sales.
The entertainment-education strategy has now spread to 75 countries.