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  • noun

Synonyms for doorway

the entrance (the space in a wall) through which you enter or leave a room or building

References in periodicals archive ?
Doorway pages often use generic "catch-all" terms designed to boost their search rankings, but then have very specific content on the actual page.
In a recent forum on WebProWorld, one user stated that her web site, as well as 10 others, has been banned by Google because of the alleged use of doorway pages created by an SEO firm.
In the same way, you can create doorway pages to take advantage of a specific search engine's ranking criteria," he adds.
This is cited as one reason for buying keyword-phrase domain names and using them as doorway pages to boost web site traffic.
com, a shared Internet portal site with a portfolio of Doorway pages.