What solutions can provide innovative customisation of handset plastics and casings?
A flashback into the history of handset customisation and a fast forward into the proliferation of uniquely customised handsets
Manufacturer strategies and case studies in handset customisation from skinning to total redesign
The ageing state of operator handset customisation and case studies of the novel MVNO approach to market segmentation through handset innovation
Routes to market, incentives and challenges for brands entering the handset customisation market.
Chapter G: A Guide To Technologies For Handset Customisation