Rutherford spends some time talking about activists such as the Vancouver-based Adbusters, practices such as "culture jamming" and graffiti, and artists such as the celebrated American feminist Barbara Kruger whose work operates in part through a critique of contemporary advertising
The Burns/Hauser Report explores the vastly changing face of contemporary advertising
including traditional and non-traditional methodologies, with a specific focus on the field of experiential marketing.
See also Kim Sheehan, Controversies in Contemporary Advertising
(Thousand oaks, CA: Sage Publications, 2004) for a discussion of stereotypes used in advertising.
She is the author of Controversies in Contemporary Advertising
and a coauthor of Using Qualitative Research Methods in Advertising.
This introductory text offers a cultural studies critique of contemporary advertising
and its impacts on American consumers.
Chang's use of high-speed film and Cibachrome prints gives the images a razor sharp, bug-trapped-in-amber resolution that both references the super-slick production values of contemporary advertising
and heightens the fetishistic effects of photography.
Relying on sociological theory and research, on her own study of contemporary advertising
and articles in women's magazines, and on interviews that she conducted with 50 individuals, Illouz shows how the political economy of romance has shaped the experience of romantic love for working- and middle-class women and men in the 1990s.