The most valuable real estate in the store is the checkout aisle
We could turn to psychics--after all, the tabloids in the supermarket checkout aisle
are full of psychic predictions for the coming year.
In 2003, Wal-Mart refused to continue selling three men's magazines, citing customer preferences, and ordered several women's magazines covered up at the checkout aisle
, based on worries that their headlines were offensive.
As Rosen observes astutely: 'While we guide a shopping cart piled with video games into the checkout aisle
, how can we help but be caught short when we hear the melancholy sound of Bing Crosby singing that hopeful, sad benediction: 'May your days be merry and bright/And may all your Christmases be white'?
Whether you have found yourself ogling the assortment of gourmet truffles at a confectioner's shop or grabbing the nearest candy bar in the supermarket checkout aisle
, you know that cravings for chocolate demand immediate satisfaction.
The data, gathered by electronic scanners in the checkout aisle
, has long been the most effective window into the operations of the publicity-shy Wal-Mart.
If tagged merchandise is carried between the Aisle Keeper pedestals in the checkout aisle
, an alarm sounds, alerting store personnel.
Americans must realize, they say, that a checkout aisle
set up for plastic does not eliminate the option of choosing paper.
This deal comes with an estimated $1 billion to $2 billion annual price tag at the checkout aisle
," said Wenonah Hauter, executive director of the Washington, D.
Not the kind of chocolate that's strategically placed in the checkout aisle
to entice you when you're at the supermarket.
And with nearly nine out of 10 shoppers in a drug store passing through the checkout aisle
, no area of the store is as highly trafficked and as valuable for merchandising and marketing.
For a moment, just after I opened Sunday's newspaper, I was transported to the grocery story checkout aisle
, for there, upon the normally reputable Page A3, was an Associated Press story that cried out for inclusion in the tabloid press.
One unique feature of the racks is that, when an aisle is closed, a wing can be rolled out to secure that checkout aisle
, while at the same time neatly providing added merchandising.
In fact, the research suggests that in order to maximize their front-end sales and profits, retailers stock candy in every checkout aisle
, and include assortments over the belt so that consumers will see them when placing their purchases on the conveyor.
I a can of Red Bull or Amp is placed in cold coolers near the checkout aisle
, tired customers waiting in line after a long day of work might be tempted to purchase a can for a boost while making dinner or running other errands.