Described as "the baroness of bawdiness" and "fizzingly filthy," she has hosted her own Channel 5 chat show and her first novel, Camberwell Beauty, was published last year.
Fundamental to the new group identity is a colourful, new SJP logo which draws from both the globally recognised Camberwell Beauty butterfly emblem which, for more than a century, has been synonymous with Samuel Jones, and the 'P' symbol representing the younger Panoval company.