, the ibuprofen version of Calpol, is costlier at pounds 3.
7 TOP 5 PAEDIATRIC ANALGESICS Total category value Total own-label value 1 1 Calpol McNeil Healthcare 2 2 Nurofen for Children Reckitt Benckiser 3 3 Medised SSL International 4 4 Calprofen
McNeil Healthcare 5 5 Disprol Reckitt Benckiser 2007 2008 CHANGE SALES SALES Y-0-Y (%) ([pounds ([pounds sterling] sterling] m] m] Total category value 67.
Sales of Johnson & Johnson's paracetamol-based Calpol range--the current market leader--fell by 5-9% but its ibuprofen-based Calprofen
more than made up for this, growing by an impressive 92.
Calpol is taking advantage of ibuprofen being added to the GSL by running a 3m [pounds sterling] TV advertising campaign for its Calprofen
It, like other suppliers to the children's market, will be watching the GSL launch of ibuprofen syrup, currently being marketed as Calprofen
, a sister product to Calpol.