These MBA programs are indicative of the individual branding strategy, whereby the school's brand name is a unique identifier for the product (MBA degree) offered.
Not only were the font size and logo consistent with the dual branding approach, the text in the web site reinforced this branding strategy.
The "Us" (University-primary, school-secondary) classification of branding strategy is employed by MBA programs offered by UNC (Kenan-Flagler) and Duke (Fuqua).
Another example of an inconsistent branding strategy is that of schools which had a relatively strong University name (such as Carnegie-Mellon and University of Michigan) attempting to promote lesser known school brand names (such as Tepper MBA and Ross MBA) with little or no reference to the university.
The University of Oxford-Said School of Business places more emphasis on Oxford (U) while giving lesser emphasis on Said (s)-this would be a Us branding strategy for its MBA program.
Several European MBA programs emphasized their location as part of their overall branding strategy (as an example, London).
The new branding strategy, accompanied by a marketing and advertising campaign, will roll out this summer throughout company's market areas in central, eastern and northern Pennsylvania, southern New Jersey, western and central Maryland, and eastern West Virginia.
This branding strategy signifies the synergies that exist between our wealth management entities," Reuter said.
Most importantly, the top five branded operators worldwide only hold less than a 10% market share of this highly fragmented industry, providing an unusual opportunity to establish the platform for an international roll-up and branding strategy
, offering ready to drink-coffee based beverages, private label mail order products and specialty sales operations.