brand

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Related to Brand Image: Brand equity
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Synonyms for brand

Synonyms for brand

a name or other device placed on merchandise to signify its ownership or manufacture

to set off by or as if by a mark indicating ownership or manufacture

to mark with disgrace or infamy

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Synonyms for brand

a recognizable kind

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identification mark on skin, made by burning

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a piece of wood that has been burned or is burning

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a symbol of disgrace or infamy

burn with a branding iron to indicate ownership

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to accuse or condemn or openly or formally or brand as disgraceful

mark with a brand or trademark

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mark or expose as infamous

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References in periodicals archive ?
Hypothesis 6: Brand image will positively and significantly affect the purchase intention of customers because of different involvement strengths.
deems to be inconsistent with its brand image," added Eaton.
Callisto's brand image is rooted in the plant from which it's derived," says Anderson.
The American Cancer Society stood out with the strongest brand image due in large part to its standing as the single most relevant nonprofit organization among consumers.
Thus, Michel and Rieunier (2012) proposed expanding knowledge of the impact of brand image on donations, instead of focusing research on brand personality.
The long-term effect is connected with the destination brand image; it focuses on the promotion of the city's brand image during events and then attracts more tourists to visit in future.
Huang (2006) also found that consumer behavior was affected by the COO in regard to luxury goods in that, even if the brand name of the original COB was retained, if the COM was perceived to be low in quality, perception of brand quality was damaged and this further affected the brand image.
Auto Business News-April 11, 2012--Hyundai Motor Company aims to upgrade brand image globally(C)1994-2012 ENPublishing - http://www.
The public will supply your brand image based on all these factors, even if you don't want them to.
Thus, organizations are able to enhance their financial performance and gain a sustainable competitive advantage by defining the brand image their employees are to project, and then motivating and empowering them to deliver the desired brand image to others (King and Grace, 2009; Miles and Mangold, 2004).
Eurostar International, a UK-based high speed rail service between the UK and mainland Europe, has announced new brand image service improvement for its passengers.
At HMIL, we recognize the significance of communicating a strong and distinctive brand image, especially at our dealerships, which are very important touch points for customers to experience the brand and our products.
The new logo displays the combined company brand in capital letters, UNITED, in a custom font combined with the global mark from Continental's brand image, used since 1991.