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Chen, Jianqing, and Jan Stallaert (2014), "An Economic Analysis of Online Advertising Using Behavioral Targeting," MIS Quarterly 38(2): 429-449.
The European Union (EU) has already begun refereeing the behavioral targeting game with stricter legislation.
If the deal goes through--regulatory approval was still pending at press time--Google gains access to an incredible store of information, making it even more at the vanguard of behavioral targeting and advertising.
Apsalar is the most comprehensive behavioral targeting platform for iOS and Android developers.
Consumers appreciate the benefits of behavioral targeting when it is used in a purposeful way such as to help them find a great job," said Joran Lawrence, senior product manager for Monster Worldwide.
4 percent) plan to increase their focus on behavioral targeting in their email campaigns over the next year.
com), an online behavioral targeting media company, pioneered the concept of Ownership Targeting: enabling advertisers to precisely target consumers across the entire ownership spectrum, from "intenders" looking to buy for the first time to long-term owners who have owned a product for years.
Q Interactive is a performance-driven advertising network specializing in predictive behavioral targeting, the most advanced targeting online today.
operates the interCLICK Network, an online advertising platform that combines advanced behavioral targeting with complete data and inventory transparency, allowing advertisers to identify and track their desired audience on an unprecedented level.
Behavioral Targeting is the latest addition to the Amadesa Customer Experience Suite and represents a powerful extension of Amadesa's personalization continuum.
the "Company") (OTCBB: ICLK), a leading behavioral targeting company, announced today that it will participate in the RBC Capital Markets' 2009 Technology, Media and Communications Conference to be held June 9-10, 2009 in San Francisco, CA at the Four Seasons Hotel.
the "Company") (OTCBB: ICLK), a leading behavioral targeting company, announced today that Michael Mathews, its Chief Executive Officer, will present at Noble Financial's Fifth Annual Equity Conference, being held June 8th and 9th, 2009 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
the "Company") (OTCBB: ICLK), a leading behavioral targeting company, announced today that it will release first quarter results for the period ended March 31, 2009 on Thursday, May 14th after the market closes.
s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging.
Lynn was the Director of Product Management at TACODA, where he developed the processes and the platform behind its behavioral targeting technology.
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