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Nasdaq:VCLK), announced the availability of its Precision BT[TM] suite today, combining access to a wealth of anonymous consumer online behavior with an innovative predictive technology to create the most robust and scalable behavioral targeting solution available to marketers.
The Behavioral Targeting report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions
We're thrilled to welcome TACODA's behavioral targeting solution and Platform-A into our Included Program," said PointRoll CEO Jason Tafler.
One of our competitive advantages in behavioral targeting stems from the fact that we focus on the delivery of real-time information," said Brandon Mason, Vice President of Technology at Revenue Science.
TACODA's behavioral targeting technology complements Platform-A's suite of advertising solutions, such as branded content integration, editorial sponsorships, and the recently launched spot marketplace, which allows advertisers to bid on select unsold inventory on a cost-per-thousand (CPM) basis across AOL owned-and-operated sites, as well as the Advertising.
AdHoc Behavioral Targeting is cookie-based, entirely blind and monitors user activity on the blinkx site only.
Apsalar is the most comprehensive behavioral targeting platform for iOS and Android developers.
0 Assessing the Online Behavioral Targeting & Contextual-based Advertising Marketplace
Participates in High-Level OMMA Agency Roundtable to Discuss the Value of Behavioral Targeting
NYSE: MWW), will now have the opportunity to update their behavioral targeting settings and thus ensure even more relevant matches.
SAN FRANCISCO, April 28 /PRNewswire/ -- blinkx, the world's largest and most advanced video search engine, today introduced Behavioral Targeting through blinkx AdHoc, the first contextual and behavioral advertising platform for online video.
By specifically targeting email campaigns toward subscribers who have taken an action (opened a particular email, clicked on a link), nearly 50 percent of respondents indicated that behavioral targeting increases their conversion rates either significantly or moderately.
eXelate is uncovering unique behavioral targeting enhancements for dozens of leading ad networks
But the uncertainty created by several factors-most notably governmental investigations and potential regulation, but also consumer privacy complaints-will inhibit even greater spending on behavioral targeting.
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