H1b: Consumers' attitude toward a brand will decrease if they are exposed to a banner ad
for that brand.
While banner ad
clicking can be viewed as information-seeking behavior (Cho 2003b), Chatterjee (2005) found that one's navigation orientation influenced likelihood of banner ad
The results from a large empirical study show that there are major differences between the performances of banner ads
for familiar and unfamiliar brands.
Probably the best research on this topic is a white paper called "The Five Golden Rules of Online Branding," whose three authors analyzed more than 600 banner ads
across 11 industries to find common components that make some ads rise above the noise level.
My philosophy is not to deluge my customers with banner ads
or other blatant sales gimmicks.
Before you turn to banner ads
as the only way to make money on your site, think about the possibilities.
RICH MEDIA BOOSTS SAGGING CLICKTHROUGHS AND TURNS BANNER ADS INTO A TRUE RESPONSE CHANNEL
A variety of banner ad
management tools can help you program where, how often, and for how long certain ads appear on your Web site.
Soon thereafter, I encountered a fake keyword search in a banner ad
GoldSpot is changing the mobile landscape with the launch of Deadly Dozen banner ad
formats that help advertisers conquer banner blindness through 3D, motion, video and animation.
Unexpectedly, it was also found that the banner ad
presented in the format of the highest forced-exposure level also yielded the most desirable advertising effects (i.
While other online advertising services strive for more eyeballs - people viewing their client's banner ad
- Synergy's focus is results.
For more detailed reports on how each visitor is navigating your site or analysis of the effectiveness of banner ad
campaigns, you'll need a more robust program such as MarketWave's (www.
com banner ad
to their website through their iSpeedway website management system.
When study results were used in combination with other information on probability of exposure, a full-page 4-color magazine ad was determined to have 83% of the value of a 30-second television commercial, while a typical Internet banner ad
has 16% of the value.