Mid-America Products, manufacturer of cedar chests and closet liners, became American Cedar, manufacturer of cedar closet accessories, home decorative pieces and cut-to-order lumber.
Mail-order business -- McKinney says having the company's products in widely circulated catalogs helped American Cedar establish itself nationally.
But because American Cedar sells such companies cut-to-order materials for use in producing finished products, a friendly relationship is maintained.
When American Cedar introduced its product line to Europe, wholesale buyers were reluctant to try it, fearing that geocentric Europeans might reject the native American wood.
Fletcher Morgan, sales and marketing manager for American Cedar, says those interested in exporting must have patience and determination because "it takes a lot of both.
American Cedar employs 60 people with seasonal employment levels reaching as high as 80.
American Cedar faced a common dilemma for growing companies.